Founder · Operator · Investor
I build.
I operate.
I invest.
Florida-based founder and operator. I built and exited Celltronix, a regional wireless retail operation, and today I build through Highland Private Office and Naveron AI.
Also known as Evan Ross
$25M
Business Built
120
Employees at Peak
1,000+
Employed Over Time
Exited
Founder & Operator
Why this site exists
One person, two names.
People search for both "Evan Borenstein" and "Evan Ross." This site keeps the identity connection clean for search, podcasts, and press — and routes visitors to the main hub at evanrossfl.com.
Legal name · Professional name · Same person
Where to next
Pick the door that fits what you need.
Writing & Ideas
EvanRossFL.com
My writing hub for business, AI, investing, fatherhood, and operating principles. Where most of my current work lives.
Read the writingStrategic Advisory
Highland Private Office
Advisory work for founders, operators, and business owners who need judgment, structure, and coordination.
Visit HighlandAI Systems
Naveron AI
Practical AI systems, automation, and implementation for businesses that want leverage, not hype.
Visit Naveron